Instagram Is Becoming A Video App and We Have Some Tips For You

Instagram is no longer a photo sharing app, according to Adam Mosseri, the head of Instagram. In a video posted to his Instagram and Twitter accounts, Mosseri said the company is looking to lean into entertainment and video after seeing the success of competitors like TikTok and YouTube.

Some businesses are used to it but for some it may take some time and adjustments to these news. Here are some tips that can help you and your business in this new transition.

1. Brand Your Instagram Videos

Branding is an effective way to stand out from your competitor’s Instagram videos.

A powerful brand aesthetic requires consistency over time. By sticking to the same colors, fonts, style, tone, and formats, your Instagram videos will begin to feel more familiar to your followers.

One of the simplest ways to do this is to use Instagram templates.

Your branding doesn’t need to be over-the-top either. For example, Shopify has chosen to end each Instagram video with its logo.

2. Pick an Eye-Catching Cover Photo

When you upload an Instagram video, you have the option of choosing a cover photo.

This is important.

Although Instagram videos autoplay in the feed, your cover photo is responsible for enticing viewers to tap and watch your videos in IGTV.

3. Don’t Always Rely on Sound

Many people watch social media videos without listening to the sound. In fact, a massive 85 percent of Facebook video is watched without sound.

What’s more, Instagram feed videos play automatically – without sound. Users must tap the video to enable the sound, and the majority just won’t bother.

In other words, you need to make sure many of your videos work just as well without sound. For example, most of GoPro’s videos work fine without sound because they feature action shots.